JaytenStudio

Dino Park (Logotype)

Dino Park is a self-initiated brief to design a logotype for VANS' upcoming dinosaur-themed skate park.  

The logo had to feel chunky, contemporary and reminiscent of the 90s classic Jurassic Park movie logo designed by Sandy Collora.

DinoPark-6.jpg
Design Decisions

Design Decisions

Custom, thick and chunky san serif to give the logo weight and a sense of a Dinosaur’s immense size. 

The ‘dinosaur tail’ was utilised to give a unique, recognisable characteristic. 

The logo was finished with thin, interior strokes within the letters as homage to the original Jurassic Park logo. 

DinoPark-2.jpg
DinoPark-3.jpg
DinoPark-4.jpg
Development and Usage

Development and Usage

DinoPark-7.jpg
DinoPark-8.jpg
DinoPark-9.jpg
DinoPark-10.jpg
DinoPark-11.jpg
The Result

The Result

A visually strong, stable, Jurassic Park-inspired logotype helping to generate excitement and engagement towards the opening of VANS Dino Park.