I stay intensely curious. I want to know the answers. I don’t particularly jump straight into a project (think of sport, there’s a tonne of preparation before the main game) Instead, I spend a great amount of time understanding what your needs are, understanding how you work, your business and why your brand is important.
Every brand-owner or small-business has their own definition of success. So I will definitely ask what your version of success looks like. What I can ensure with your project is we hit all three keys—Story, Consistency, Experience.
I’ve done my best to streamline the process into as few stages as possible.
- Project Request
Tell me what’s on your mind by filling out the project request form. I do advise to take time answering as each question is intended to paint the bigger picture. The greater the detail, the greater I can better serve the needs of your project.
- Discussion of project goals, vision and expectations
Your response to the project request form will serve as a foundation for this discussion. We’ll review your project goals, expected timeline and deliverables. If everything is sounding good, I’ll follow up with an agreement!
- Send Proposal and Agreement
Via email, I’ll send over a proposal that goes over the details of your project. At this point, nothing written here will be a surprise. Once I receive your deposit of 50%, I’ll add your project to my schedule.
- Research and Art Direction
It’s all been conversations so far. Here we will align the vision of the project with research and imagery.
I warm up the process with the information provided and start exploring potential ideas. At this point ideas are infinite, so after a few tackles I hone down to one concept that will most effectively achieve your goals.
The messiest stage but most critical. I spend a great deal of time refining the concept to as close to the final product as possible.
- Executing Concept
When the sketch is approved, it’s all about the execution. My years of Photoshop experience will augment your vision and final concept.
Since most of my illustrations are finished digitally, I pay extreme attention to the details of the piece so you’ll have a product that’s meticulous and beautifully crafted. Which means refining the illustration by taking breaks and continuing to refine with fresh eyes.
The final artwork is provided in an online presentation explaining the design decisions from concept to completion. I explain why the chosen concept is the best solution based on the objectives of the project.
- Final Payment
Invoice will be sent to pay the remaining fee. Note, no files will be sent over until payment has been cleared.
- Deliverables Sent Over
All high-resolution deliverables will be sent via email and will be ready to use straight away! (For logo design projects, a branding guideline will also be provided)