Dear Sophie/Hiring Manager at Smythson,
Thank you so much for the opportunity to showcase my work. After speaking on the phone with Sophie Harris, I was excited to put this together.
I want to show you what I've worked on so far. Below are my three most successful projects...
The Wombats Social Media Campaign
The Wombats are a Liverpool-based music band who have sold millions of album copies worldwide since their formation in 2003. 2018 saw the release of their fourth studio album Beautiful People Will Ruin Your Life and the agency needed to generate graphics, video trailers, memes to promote the release of their album and UK tour.
Graphic design, video editing, sound editing
Out Now Album Trailer
Our first attempt at addressing the challenge was through YouTube audio-only videos described by the client knowing this wasn't a strong enough solution. By working tightly with the creative director and going into late hours of the night, we put together an album trailer highlighting the best parts of the band's music videos and concert footage delivered right before the deadline.
Emoji voting grid, poster parodies, countdown graphics, 30 second album trailer.
Video trailer amassed over 22k views and 1.6k likes and posters/wallpapers averaged 1k likes. The campaign helped The Wombats reach third in the UK album charts—the band’s best performing record to date.
TenToes Product Graphics & Print Design
TenToes UK are a London-based footwear brand who's mission is to be ready, stand firm and remain grounded at all times. Working with the creative director, social media graphics were created to share the their flagship product—TenToes Black Sliders. Custom lettering pieces were also designed for the brand’s ‘Chapter 2’ clothing collection to increase their product range. Production status in progress.
Graphic Design, Creative Direction, Custom Lettering
Being in a business for only a year, the challenge was to identify who their ideal customers are so their products can target, appeal and better represent the brand's mission. Through phone calls and workshops, together we discovered these critical things about their users:
- The fashionistas of streetwear
- Individualistic and outgoing
- Aged between 23-35
- Travels, attends fashion shows, photogenic.
- Hiphop roots
Custom Instagram graphics, custom lettering for t-shirts, logo variations, swing tags, product mockups
I helped bridge the gap between TenToes products and their ideal customers. Going forward, the brand now has a stronger identity, curated social media presence and clarity of vision on top of bespoke t-shirt graphics. I wish them plenty of success.
Event Graphics for Social Media
Disturbing Events is an UK event promoter of urban music and an extension of Disturbing London. Social media graphics are always reactive and I was tasked with creating graphics instantaneously as assets from specific events come in.
Graphic design, video editing
Graphics above were created to showcase the Disturbing Event's Halloween headliners keeping within the brand guidelines with a focus on a linear Instagram grid. A challenge was late asset delivery. This meant breaking out with the account director to ask more questions so that we reach the desired look and end goal.
Instagram graphics for Disturbing Dubai event, Facebook Tinie Tempah engagement post
Graphics proved to be engaging, informative and convey the right tone of voice helping sell more tickets for upcoming music events, community engagement and increased brand awarenss.
How Else Can I Bring Value?
Branding and Typographic Skills Will Be At Your Disposal
I’m able to execute concepts and manage a brand’s guidelines and standards. The work above required a deep understanding of the brand's attributes, tone of voice, values and current market position in order to build and execute content, on-brief before publishing.
Blogging—It’s Easy But Hard To Provide Value
To add to your content marketing plan, I will be confident in writing articles to help build brand awareness and brand advocacy around Smythson. Millions of content creators are starting blogs, but only a few blogs are providing value to their target consumers.
I understand how to communicate with an audience in a conversational tone and a voice that’s engaging, educational and inspiring. How? The same way you would talk to a friend.
Here’s three of my most read blog posts of 2017:
My Mission To Consistently Learn and Grow
I'm positive I can help with my willingness to learn, grow and provide value to your consumers.
Usually I will volunteer to be behind the camera. In 2017 I jumped out of my comfort zone and started a once a month vlog documenting my creative journey so I can reach a confidence level to speak in front of thousands.
Personal vlog from June 2017. Watch if you're curious but be prepared for awkward speaking moments.
Ready To Be At Your Service
Thank you for reading this far and thank you so much for your time.
I look forward to having a conversation with you soon to talk more about the on-brand content I will be able to provide and the possible next steps.