Custom, thick and chunky san serif to give the logo weight and a sense of a Dinosaur’s immense size.
The ‘dinosaur tail’ was utilised to give a unique, recognisable characteristic.
The logo was finished with thin, interior strokes within the letters as homage to the original Jurassic Park logo.
Development and Usage
A visually strong, stable, Jurassic Park-inspired logotype helping to generate excitement and engagement towards the opening of VANS Dino Park.