Creative Time Chamber

The five minute show helping you grow from shy creative to confident creative

Doing things you've never done before is scary. I mean, why would you need to change your ways if things are fine and comfortable? This episode is a result of sitting down with two friends to reflect and converse on what actions we need to take this year and we highlighted a solution most of us should do more of.

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Portfolio

Explore self-initiated graphic design and lettering projects

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Services

Build trust with your audience using custom lettering for Instagram, professional marketing graphics and an Instagram strategy that wins

OBJECTIVE

TenToes UK are a London-based footwear brand who's mission is to be ready, stand firm and remain grounded at all times. Working with the creative director, social media graphics were created to share the their flagship product, the TenToes Black Sliders. Custom lettering pieces were also designed for the brand’s ‘Chapter 2’ clothing collection to expand their product range and spread their message.

CHALLENGES

Being in a business for only a year, the challenge was to identify who their ideal customers are so their products can target, appeal and better represent the brand's mission. Through phone calls and workshops, together we discovered these critical points about their users:

The fashionistas of streetwear

Individualistic and outgoing

Aged between 23-35

Travels, attends fashion shows, photogenic

Hiphop roots

SOLUTION

Custom Instagram graphics, custom lettering for t-shirts, logo variations, swing tags, product mockups

RESULT

Bridged the gap between TenToes products and their ideal customers. Going forward, the brand now has a strong identity, curated social media presence and clarity of vision on top of bespoke t-shirt graphics. I wish them plenty of success!

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The Creative

A life-long learner, Jonathan Perucho is a marketing designer for the fashion luxury industry helping brands story-tell effectively through illustrative social media graphics.

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