Design decisions included one typeface, Helvetica Neue and a custom brush script. The mix of typefaces helped identify the artist’s most notable songs creating a dynamic composition that can be translated across multiple channels.

A black and white concept gave the series a tense yet urban vibe. The lack of colour created a sense of mystery and sophistication.

To set the graphics apart from the sea of static images, motion typography for Instagram stories were utilised to spark interest and engagement and drive users to view the artist’s account.