With infinite ideas to showcase South Korea’s music, the challenge was how to give the graphics a recognisable, modern appeal to compete with the magazines ever-growing list of artist features.

The solutions needed to increase online readership and increase traffic using eye-catching visuals. While Korean music (KPOP as it’s currently known) are full of experimental and quirky visuals, the visual style of this project had to represent a cleaner, confident and sophisticated side of the Korean hip-hop music industry.