CLIENT: TenToes UK
ROLE: Graphic Design, Lettering, Creative Direction
TenToes UK are a London-based footwear brand who's mission is to be ready, stand firm and remain grounded at all times. Working with the creative director, social media graphics were created to share the their flagship product, the TenToes Black Sliders. Custom lettering pieces were also designed for the brand’s ‘Chapter 2’ clothing collection to expand their product range and spread their message.
Being in a business for only a year, the challenge was to identify who their ideal customers are so their products can target, appeal and better represent the brand's mission. Through phone calls and workshops, together we discovered these critical points about their users:
The fashionistas of streetwear
Individualistic and outgoing
Aged between 23-35
Travels, attends fashion shows, photogenic
Hiphop roots
Custom Instagram graphics, custom lettering for t-shirts, logo variations, swing tags, product mockups
Bridged the gap between TenToes products and their ideal customers. Going forward, the brand now has a strong identity, curated social media presence and clarity of vision on top of bespoke t-shirt graphics. I wish them plenty of success!